15 Ways Mobile Apps Can Help Your Business

Surveys have shown that mobile users spend at least two (2) hours on their devices and we are all aware that these devices are sparse with mobile applications, there is just no avoiding it. Even to visit your business website requires an app that leads to a browser that your customers can search for you. Why not eliminate all those steps to just one click by developing your own app? Think about it, wouldn’t it be great to sit amongst the top businesses that are taking steps to keep with the times and explore some of the benefits Mobile Applications can bring to your business as listed below?

1. Keeps Business Visible

People are more likely to remember the brands that they keep seeing on their personal devices. It is no surprise that, in this mobile age, persons everywhere are constantly on their mobile devices. Whether customers are using your app daily or not, your app is still a very visible feature in the subconscious minds of its users due to numerous scrolling and screen time per day.

2. Faster Customer Notification

Mobile apps now make it much easier to send notifications to customers either through in-app or push notifications. Now new business information will be readily available at your customers’ finger tips and your brand stays relevant.

3. Brand Strengthening

In addition to bringing awareness to your brand, mobile apps give your business the opportunity to experiment, and add more substance to your brand through content, exclusive offers, and much more. This builds trust and connection to your customers and in turn translates into loyalty and increased business.

4. Offline Features

Apps can allow users the use of some of its features without the need for Internet connection. Building your business app with these capabilities enables you to reach and leave lasting impressions on your customers anytime.

5. More Convenient to Reach Than Website

Mobile users engage and prefer to use apps on a daily basis, mostly due to its convenience and accessibility. Your business is more likely to gain traffic through your mobile app than your website, social or traditional media — especially after initial contact. Apps also tend to perform faster than websites as data is stored directly on mobile devises versus an overseas server.

6. More Feedback

From the data received from mobile apps, businesses are able to gain insights of customer usage, their geographic, location, and most valuable/used features of the application. This enables the business to make improvement to areas that may be ‘weaker’ and implement new features to improve user experience.

7. Allows for Customization

Mobile apps allow users to set their preferences, create unique profiles, as well as set their location. This data is beneficial to businesses as they are able to customize their app based on their customers’ information and liking, thus enhancing the users experience.

8. Add to Revenue

Mobile apps create avenues to increase revenues through advertising inside your apps, by offering additional features/products/services for a cost, or requiring a payment to install your app.

9. Stand Out from The Competition

Having a mobile application signifies to users that your brand is technologically adept. This is particularly beneficial to small businesses who want to an upper foot on their competition.

10. Enhances Engagement

Mobile apps are an effective way of reaching out to your customers whether it be for general queries or to access your products and services. Having app features to communicate with and inform your customers may boost your sales and differentiate you from your competition. This also allows you to collect important feedback on things relating to your business and your offerings.

11. Adds Business and Customer Value

Another way mobile apps add benefits is that they allow for the effective and efficient presenting of new and old products/services to users. Customers can in turn benefit through these apps via bonus features which encourages app use and rewards them when they use your products and services.

12. Accessing Mobile Features

Being able to access other resources within their mobile device such as photos, contacts, calendar and cameras from your business app is very beneficial to the customer’s experience. This promotes more usage time within the app and much more interaction with your app.

13. Marketing Channel

Mobile apps showcase all the products and services offered by the business right at their fingertips; and is also a direct way to introduce new campaigns/events, promotions and initiatives through push notifications. Your app would be a one stop shop for all business information your customers will need.

14. Faster Experience

Apps are required to uphold to a specific speed when created. Therefore, your business app will create a faster experience for your customers and further increase their engagement.

15. Prepares for the Future

The days of having just a flat website are gradually becoming dated history, and mobile apps the center of business information in a more modern era. Everything that is available on websites are now within reach via mobile applications. That is, business info, product view, e-commerce channels and much more. Businesses are encouraged to develop early and continually update their apps to secure a space the new age to come.

Think about the benefits to your customers having a mobile app will create and how these will boost your business. There is potential for your company’s greater growth. In fact, its just a click away.

Our app development would love to hear more about to your ideas. Book a FREE consultation with us now, and get ask for a 33% discount on for your iRoc App.